“I love blue interiors!”
A car salesman is racking up views on TikTok after throwing a question out to his followers: Why isn’t anyone biting on a near-luxury car sitting on his lot?
Sunrise Toyota (@sunrisetoyotany), a dealership in the New York tri-state area, posted a recent video showing a 2023 Genesis GV70 gathering dust despite its “luxury” label.
One of the salesmen walks through the basics: “It’s the GV70. 3.5L Turbo, Sport,” he says. From there, he tries to make the case for it.
“The car is absolutely gorgeous,” he adds. “It’s the Matterhorn white. It’s super popular right now.” And the price, he notes, is only about $1,000 over market value—nowhere near what he’d consider a stretch. Even so, he admits he can’t understand why no one has taken an interest.
To figure out what was going on, the Sunrise Toyota rep took viewers on a closer tour. He highlights the new tires and “gorgeous rims,” then moves inside to show off the blue leather seats with red stitching and matching red seatbelts. He also emphasizes how smooth the car feels on the road.
He points out the digital climate controls and the “gorgeous” red stitching around the Genesis badge on the steering wheel. The SUV has just over 15,000 miles on it—hardly a dealbreaker.
“The car’s got excellent pick-up, a great braking system, and it drives like a luxury car,” he says, running through more of the interior touches he feels should’ve made it an easy sell.
Viral stories from across the web
Our team of experts tracks what owners are saying about car-shopping, repairs, the daily driving experience and more on social media.
But despite all that, he’s still stumped. “Why is this Genesis still here?! Seriously, can’t figure it out,” @sunrisetoyotany writes in the video’s caption. As of this writing, the clip has pulled in just over 9,500 views.
It’s not immediately clear why the car hasn’t sold yet, as the 2023 Genesis GV70 has a lot going for it. Reviewers rave about the upscale cabin and sharp design, packed into a relatively reasonable price (as far as nice cars go).
It’s quick, too. Both turbo engines deliver plenty of power, and the ride is smooth and sporty enough that most people, including the sales rep at the New York-area Toyota dealership, walk away impressed.
In an email to Motor1, the Senior Group Manager of PR & Communications at Genesis Motor North America said, “GV70 remains the Genesis brand’s most popular model in the United States, with cumulative 2025 sales of nearly 27,000 as of October, representing a +30% increase vs. the prior year. GV70 continues to win the hearts and minds of U.S. consumers with its bold design, refined performance, elevated cabin experience, leading safety, and advanced technologies.”
So why isn’t the one in the video flying off the lot?
Some owners say the downsides of the model show up once you’ve lived with it for a while. Fuel economy is a common gripe. The GV70 also requires premium gas, so anyone watching their monthly budget might bail before even taking a test drive. Space can be another issue. The interior feels luxe, but the back seat is tighter than it looks in photos.
The GV70 has plenty of strengths, but buyers may feel that the tradeoffs—gas costs, space, and lingering reliability questions—are enough to hold them back.
People who saw the Sunrise Toyota video weren’t convinced. If the car was really as impressive as the salesman made it sound, they argued, it wouldn’t still be sitting on the lot. The overwhelming guess: the price is scaring people away.
“Told us all that and somehow couldn’t say what the price is,” one person wrote.
“Overpriced, that’s why,” another chimed in.
“Saying it’s $1,400 over MMR or priced to market is salesman talk for I’m scared to just say the price! That’s why most people hate car salesmen,” a third complained.
“Hey, genius, I have an idea,” a fourth added. “Drop the price.”
Others pushed back on the features the rep hyped up, saying they weren’t exactly selling points.
“It’s a genesis, blue interior, red stitching, and red seatbelts,” one commenter wrote. “Very ugly color combo interior.”
“Turbo is the reason,” someone else argued. “Nobody wants an engine that will wear itself out.”
“Overpriced and white doesn’t help,” a third said.
And some viewers chalked the problem up to brand perception, insisting the car wouldn’t move simply because they didn’t trust Hyundai.
“It’s a Hyundai, that’s why,” one user quipped.
“Still a Hyundai,” another said.
“Genesis is not popular anywhere,” a third wrote.
Turbo engines can wear out faster. According to Top Speed, the “increased heat and forced air” create greater pressure in the engine’s chambers, which can cause engine parts to wear out more quickly.
That said, modern designs and proper maintenance make a big difference. If you drive hard and fast, the engine components will wear out faster, Top Speed warns.
In general, turbo systems are a complex piece of machinery—more so than standard engines. They add parts like the turbocharger and an intercooler, each a potential point of failure. The turbo also relies on engine oil for lubrication and cooling, so skipped oil changes or poor-quality oil can cause problems fast.
Preventing premature wear is simple in theory, but requires some level of discipline. Follow the manufacturer’s maintenance schedule for oil changes, use the right oil, and be aware of the limits of your vehicle’s turbo system. Let the engine warm up before hard driving and cool down afterward, too.
In other words, drive responsibly. With care, a turbo can last as long as any naturally aspirated engine.
Motor1 has reached out to Sunrise Toyota via TikTok direct message and to Hyundai by email.
What Owners Are Saying
We want your opinion!
What would you like to see on Motor1.com?
– The Motor1.com Team